Coastal Cool was born in the heart of North Carolina, with founder Holden Bierman growing up visiting the sun-soaked shores of Carolina Beach. From a young age, Holden was drawn to the island’s laid-back vibes, salt air, and endless horizons. As he spent his childhood dreaming by the waves, he knew he wanted to share the carefree spirit of coastal living with the world. At just 12 years old, Holden took a leap of faith, launching Coastal Cool from his bedroom with a $500 investment from his parents. What started as a humble T-shirt and hoodie operation has grown into a global brand, known for its quality, effortless style, and love for the coastal way of life. Made to move, designed for all, and crafted for paradise—Coastal Cool is a true reflection of the tropical oasis spirit, with a sustainable touch.

Coastal Cool is designed for those who crave a worry-free, leisure-filled lifestyle. More than just a clothing brand, it’s a way of life. Our collection includes breathable staple vacation pieces that transcend time, from breezy swimsuits to relaxed resort wear for both men and women. Each item embodies the easy-going rhythm of tropical vacation living, effortlessly taking you from lazy beach days to sunset dinners. Crafted with comfort, style, and that endless summer feeling in mind, every piece is made to move and designed for all—perfect for embracing the tropics, whether you’re living the dream or simply dreaming of it.

At Coastal Cool, we’re passionate about protecting the paradise that inspires us. Our swimwear is made from recycled plastic bottles, turning ocean waste into something beautiful and reducing our environmental footprint. With ethically sourced fabrics, sustainable practices, and compostable packaging, we weave sustainability into everything we do. When you choose Coastal Cool, you're not just embracing the laid-back beach lifestyle—you’re also helping to keep our oceans clean and vibrant for generations to come.