Our Paradise Begins Here
Coastal Cool was born from a love of salt air, endless horizons, and the carefree rhythm of island life. What started on the Carolina coast has grown into a purpose-driven brand rooted in tropical energy, effortless style, and a passion for adventure.
Grounded in sustainability and designed for movement, every piece is made to keep you cool, comfortable, and conscious. From beach days to sunset dinners, Coastal Cool captures the feeling of paradise—while giving back to the places that inspire it.
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Where Every Day Feels Like Vacation
From the moment he stood on a surfboard, Holden Bierman felt something shift. The salt in the air, the pull of the waves, the freedom of the ocean—it all just made sense. Summers at Carolina Beach became more than memories; they laid the foundation for a lifelong dream. The coast wasn’t just a place he loved. It was where he came alive. At just 12 years old, with a clear vision and $500 from his parents, Holden launched Coastal Cool from his bedroom. What began as a few tees for friends and family quickly grew into something much bigger, powered by paradise, purpose, and the spirit of the coast. Today, Coastal Cool is a global brand inspired by that first wave, designed for movement, and rooted in the belief that paradise isn’t a place. It’s a feeling you can wear.
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Because Paradise Deserves Protection
We're inspired by the ocean and driven to protect paradise. Our swimwear is made from recycled polyester, crafted from plastic bottles and post-consumer waste that might otherwise pollute the sea. Through on-demand production and compostable or recycled packaging, we reduce waste while keeping that endless summer feeling alive. Choosing Coastal Cool means embracing a laid-back lifestyle while helping to preserve the places that make it possible.
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Style With Soul
Each item in our collection is designed with comfort, function, and tropical vibes in mind. We believe in styles that move with you and fabrics that breathe with you, so you can live in the moment and embrace the tropics effortlessly. Whether you're toes in the sand or resort-bound and dreaming, Coastal Cool brings you one step closer to paradise.
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Made for the Tropics
Coastal Cool is more than a clothing brand. It’s a way of life. Designed for those who crave ease, leisure, and warmth, our collection features breathable, timeless vacation staples. From breezy swimsuits to laid-back resort wear for both men and women, every piece captures the carefree rhythm of island living. Made to move, designed for all, and perfect for every moment, from beach lounging to sunset dinners, we bring the feeling of an endless summer to you, wherever you are.
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The One Pound Promise
Every purchase helps fund our One Pound Promise in partnership with Tidey, a mission-driven organization working to create cleaner oceans and stronger communities. A portion of each sale supports Tidey’s efforts to remove ocean-bound plastic from rivers, neighborhoods, and coastlines, while also empowering locals in coastal regions through collection hubs where plastic waste is exchanged for essentials like food, clean water, or fair wages. Together, we are turning pollution into opportunity and protecting the paradise we all love.
