
behind the brand
About us
the story
Coastal Cool was born from the warm, golden days and endless horizons of Carolina Beach, NC, where teen entrepreneur, and founder Holden Bierman spent his childhood dreaming under the sun. Those long summer days by the beach sparked Holden’s vision for a brand that would capture the essence of island living—where life’s pace slows down and the good vibes never end. At just 12 years old, in the 6th grade, Holden took a leap and launched Coastal Cool right from his bedroom, with only $500 from his parents. He started by printing T-shirts and hoodies inspired by the laid-back beach life he adored. What started as a passion project has evolved into a global swimwear and beachwear brand, driven by quality, effortless style, and a commitment to making a lasting impact with every piece.
More than just a clothing brand, Coastal Cool is a lifestyle. Designed for those who crave the perfect mix of relaxation and adventure, our collection features breathable resort wear, versatile swim essentials, and handmade prints that take you from lazy beach days to sunset dinners with ease. Each piece is designed with comfort, performance, and that tropical spirit in mind, offering a style for everyone that’s both sophisticated and easygoing—perfect for those who live life like it’s a vacation, no matter the season or location.
At the vision of Coastal Cool, lies a deep passion for the places that inspire us. We’re committed to protecting the paradise that shapes our dreams. Our swimwear is made from recycled plastic bottles, turning ocean waste into something beautiful, while reducing our environmental footprint. From ethically sourced fabrics, eco-friendly garments, sustainable partnerships to compostable packaging, we weave sustainability into every part of what we do. With each purchase, you’re not just embracing the laid-back coastal lifestyle—you’re joining a movement to keep our oceans clean and vibrant, so future generations can enjoy this island dream.
Welcome to Coastal Cool, where sustainable living meets the timeless spirit of the beach, bringing you a lifestyle of effortless style and laid-back comfort every day. from recycled plastic bottles, each piece is a testament to our commitment to the environment. By choosing our line of vacation essentials, you're not just embracing the beach lifestyle, you're also helping to keep our oceans clean. Dive into our collection and make a splash in more ways than one.
Designed for those who dream of a worry-free, leisure lifestyle. Each piece, from breezy tops to relaxed shorts, encapsulates the laid-back spirit of island living. With our brand, you can embrace the easy-going rhythm of the tropics, whether you're on vacation or simply dreaming of one. It's all about comfort, style, and that endless summer feeling.
Ready-to-wear garments that ensure you're always in the summer spirit, no matter the season or location. Crafted from light, breathable fabrics, our pieces provide comfort and style for any occasion.
Join us in embracing the endless summer, worry-free leisure vacation, and island lifestyle, where every day is a sun-soaked adventure with a sense of tropic. Whether you're beach-bound, city-strolling, or just enjoying a relaxed day at home, our clothing is designed to bring the summer lifestyle to you, all year round. Coastal Cool is more than a brand, it's a way of life.

Launch of Coastal Cool - 2020
Founder Holden Bierman, at just 12 years old, launched Coastal Cool from his bedroom with $500 from his parents. Inspired by the coastal lifestyle of Carolina Beach, NC, Holden started designing and printing T-shirts and hoodies that captured the laid-back, beach vibes he loved.

Continued Growth - 2022
Coastal Cool begins to expand its offerings beyond T-shirts and hoodies, adding swimwear and beachwear to its collection. The brand begins to gain recognition for its vibrant, handmade designs and commitment to quality craftsmanship

Sustainability at the Core - 2023
Coastal Cool commits to sustainability by introducing swimwear made from recycled plastic bottles. The brand enhances its eco-friendly initiatives, ensuring ethically sourced fabrics and compostable packaging as part of its everyday business operations. Additionally, Coastal Cool partners with Tidey through the One Pound Promise, pledging to remove one pound of ocean plastic for every item sold, further strengthening its dedication to environmental preservation.

A Global Movement - 2024 Present
Coastal Cool continues to grow as a globally recognized brand, promoting sustainable fashion while maintaining its mission to deliver effortless style and a laid-back beach lifestyle. The brand thrives on creating positive change while building a strong connection with its customers.