At Coastal Cool, we believe in designing collections inspired by island living and capturing endless summer, with sustainability as our foundation to protect paradise.
Our story
Made for the coast
A story shaped by salt air, bright days, and a belief in feeling good wherever life takes you.
2016
THE SPARK
A feeling worth sharing
A family trip to Hawaii became the turning point. At just nine years old, Holden Bierman experienced more than a vacation. He experienced a way of life. The rhythm of the ocean, the simplicity of each day, and the feeling of constant ease created a lasting impression. It sparked a realization that the vacation mindset does not have to be temporary. It can be something you choose to live every day, no matter where you are.
Where it all began
2020
The launch
Coastal Cool comes to life
In 2020, as the world slowed and everyday life felt disconnected, a new opportunity emerged. At just twelve years old, Holden Bierman turned toward the feeling that had always inspired him: life by the water. With a sketchpad, $500, and a clear vision, he began creating simple pieces out of his bedroom. Starting with tee shirts and hoodies shared among friends, what began as a creative outlet quickly evolved into something more. The foundation was clear from the start: everyday life should feel as effortless and freeing as a day at the coast.
The first collection
2022
A new wave
Evolving into swimwear
After starting with tees and hoodies, Coastal Cool took a defining step forward in 2022, shifting its focus to sustainable swimwear. Inspired by the coast that shaped the brand from the beginning, the new direction combined comfort, versatile design, and recycled materials made for life in and around the water. What began as an apparel brand was becoming something more focused: a beachwear brand built to enjoy the coast while helping protect it.
Made for the water
2025
A bigger shoreline
A moment of recognition
By 2025, Coastal Cool had grown far beyond its early beginnings. What started as a middle school idea developed into a globally recognized beachwear brand, earning features across major platforms including ABC News, Fox and Friends, Good Morning America, and Fox Business. These milestones represented more than exposure. They validated a vision built on consistency, purpose, and belief. From a bedroom startup to international recognition, the brand proved that a simple idea, when executed with intention, can scale far beyond expectations.
A proud milestone
Today
Still finding the good
The coast is calling
Today, Coastal Cool represents more than apparel. It stands for community, passion, and purpose, all rooted in life by the water. Inspired by ocean air, palm-lined horizons, and long sun-filled days, the brand embodies a slower pace and a lighter mindset. It is built on the belief that life should feel easy, comfortable, and well lived. Coastal Cool is about carrying that coastal mindset with you wherever you go and choosing to live each day as if you are already where you want to be.
Right here with you
BUILT ON PRINCIPLES THAT LAST
Every piece blends breathable fabric, clean lines, and a relaxed structure. Whether you’re diving off the dock or headed to a sunset dinner, our swimwear moves with you, comfortable, versatile, and polished without effort.
We craft our collections using recycled materials, transforming plastic waste into swimwear that is soft, durable, and ready for long days in the sun. With each suit, we protect the waters that inspire us and help preserve the coastlines we call home.
ESCAPE IN EVERY MOMENT
There’s something timeless about life by the water. Mornings unfold slowly, the sun lingers a little longer, and every hour feels like an invitation to relax. That spirit is at the center of Coastal Cool. Our collection is designed to carry you through it all. Waves and coastal moments feel effortless in fabrics that move with you. From the shoreline to wherever you find your calm, Coastal Cool brings the feeling of escape into everyday life.
ONE POUND PROMISE
Our One Pound Promise means every Coastal Cool purchase helps remove one pound of plastic waste before it reaches the ocean. In partnership with Tidey, we support coastal communities that exchange collected plastic for essentials, turning pollution into opportunity and protecting paradise one pound at a time.
Every Coastal Cool swimsuit begins with plastic bottles and consumer waste that can take more than 450 years to decompose. Instead of ending up in landfills or polluting our oceans, these materials are collected, cleaned, and transformed into recycled polyester, soft, durable, and sustainable. Each piece is then crafted into breathable, quick-drying swimwear designed for your beach day adventures. It’s a renewed purpose for plastic and a step toward a brighter, cleaner coast.
Our Brand Values
The core principles that drive paradise in everything we do.
Effortless Style
Island life is about looking good without trying too hard. Our designs blend comfort and laid-back elegance for wherever the tide takes you.
Sustainable Living
We respect the ocean and the planet that inspires us. Every piece we create reflects our commitment to reducing waste and protecting coastal ecosystems.
Community
The ocean connects us all, and we value meaningful relationships. Whether it’s supporting local clean-ups or sharing a laugh on the sand, we grow stronger together.
Relaxation
We celebrate endless horizons and turquoise waters. Coastal Cool calls you to drift where the palm trees sway and make every moment feel like paradise.
Adventure
We chase horizons that stretch beyond the familiar. Whether we’re paddling through secret coves, riding waves on distant shores, or turning a spark of curiosity into a new journey, we live boldly and let adventure guide us.
