We're building a community of creators who live the Coastal Cool lifestyle and know how to turn good times into great content.
THE BIG IDEA
WE'RE NOT LOOKING
FOR BILLBOARDS.
WE'RE LOOKING
FOR CREATORS.
We want people who know how to capture a moment, tell a story, and make content people actually want to watch. Whether your thing is travel, fashion, fitness, college life, the beach, or simply having a good time, Coastal Cool should fit naturally into your world.
REAL PEOPLE. REAL CONTENT. GOOD TIMES.
THE CONTENT
MAKE COASTAL COOL FEEL LIKE COASTAL COOL.
01
LIFESTYLE CONTENT
Beach days, pool days, vacations, boat days, weekends and everything in between.
02
SHORT-FORM VIDEO
Reels, TikToks, transitions, trends, POVs and original concepts.
03
PRODUCT CONTENT
Show the fit, comfort, details and prints without making it feel like a commercial.
04
SOCIAL STORYTELLING
Bring your audience into the moment. Show where you are, what you're doing and why Coastal Cool belongs there.
05
ORIGINAL IDEAS
We don't want every creator making the same video. Bring your own personality and creative direction.
THE VIBE CHECK
YOU DON'T NEED
A MILLION
FOLLOWERS.
YOU NEED A POINT OF VIEW.
We're interested in creators with personality, consistency and an eye for content. Audience matters, but great content and genuine influence matter more.
YOU'LL FIT RIGHT IN IF...
✓You genuinely enjoy creating content
✓You're comfortable on camera
✓You have an active social presence
✓Your content has a recognizable style
✓You can create consistently
✓You love swim, travel, fashion or lifestyle content
✓You actually engage with your community
✓You want to build something with a growing brand
WHERE IT CAN GO
THIS CAN BE MORE
THAN A FREE
SWIMSUIT.
Start by creating great content. Build a relationship with the brand. Show us what you can do.
The creators who consistently perform can grow into larger campaigns, paid content, affiliate opportunities, brand shoots, events, travel opportunities and long-term partnerships.
Create →
Perform →
Grow →
Collaborate
QUESTIONS, ANSWERED
CREATOR FAQ
Everything you need to know before joining the Coastal Cool Creator Community.
Anyone who creates original lifestyle content and genuinely connects with the Coastal Cool brand can apply. We're looking for creators across swim, travel, fashion, college, fitness and lifestyle spaces.
No. We care about more than follower count. Content quality, creativity, consistency, engagement and your ability to influence your community all matter.
Think beach days, pool days, vacations, boats, travel, weekends and everyday summer moments. We want Reels, TikToks, photos, stories and original UGC that makes Coastal Cool feel naturally part of your lifestyle.
Some opportunities may require posting to your own channels, while others may involve creating content specifically for Coastal Cool. Expectations should be provided with each campaign or collaboration.
Selected creators may receive Coastal Cool products to wear, photograph and create content with. Products and quantities can vary depending on the collaboration.
Eligible creators may receive a personal discount code or affiliate link that allows them to earn commission on qualifying sales they generate.
Yes. Strong creators may be considered for paid campaigns, UGC projects, product launches, professional shoots and longer-term partnerships. Not every collaboration is paid.
Content expectations can vary by collaboration. If you're selected for a specific campaign, we'll make the deliverables and timeline clear before you participate.
Content usage rights should depend on the specific campaign or agreement. If Coastal Cool wants permission to repost, advertise with or otherwise use your content, those terms should be communicated as part of the collaboration.
Instagram and TikTok are especially relevant, but we're interested in creators wherever they're building an engaged audience and producing strong visual content.
Someone who can make branded content not feel like branded content. We want personality, originality, strong visuals and real moments rather than scripted product pitches.
Absolutely. That's the point. We want Coastal Cool to fit into your existing creative style rather than making every creator produce the same post.
We'll review your application, social channels, content style and overall fit. If there's a match, the Coastal Cool team can reach out with next steps or an opportunity that fits your content.
It can start with a product collaboration and grow from there. Consistent creators may have opportunities for affiliate partnerships, paid content, campaign work, brand shoots, events, travel and longer-term collaborations.
Hit APPLY NOW, tell us about yourself, share your social profiles and show us what you create.
JOIN THE CREW
Join the Coastal Cool crew and live the paradise lifestyle with our eco-friendly swimwear and beachwear. Enjoy commission, get first access to new drops, and share the coastal vibe everywhere you go.
