What started as an idea in a middle school classroom became a brand seen on national television. Coastal Cool was recently featured on Fox & Friends — highlighting founder Holden Bierman as one of America’s youngest entrepreneurs building a real business before graduating high school. The segment, “Teen Entrepreneurs in America,” showcased Holden as the second teen featured nationwide, representing the next generation of business leaders turning creativity into action.
Building a Brand Before Graduation
Balancing homework, deadlines, and product drops isn’t a typical high school experience — but for Holden Bierman, it’s daily life. At just 17, he’s running a growing company, managing orders, overseeing design, and building a brand voice that feels far beyond his years. From sourcing materials to working with manufacturers, each step has been a hands-on lesson in discipline, problem-solving, and persistence.
“It’s not easy,” Holden admits. “You have to learn fast, fail fast, and keep believing in what you’re building — even when no one else understands it yet.” The feature on Fox & Friends was more than a media moment — it was proof that consistency and hard work can turn a small spark into something special.
Turning Ideas Into Impact
Holden launched Coastal Cool at age 12 out of curiosity, design passion, and a deep connection to the coastal lifestyle. He built every part of the brand from the ground up — learning design software, creating marketing materials, and running social media while still attending school full time. The experience taught him how to manage pressure, trust instincts, and keep the brand authentic to who he is.
From designing new patterns between study sessions to shipping orders after practice, Holden’s journey represents more than entrepreneurship — it’s about creating opportunity from determination. He’s not just building a brand; he’s building a legacy that inspires other young people to start early, think big, and never wait for permission.
Holden’s Favorite Products
Holden’s go-to pieces reflect the laid-back lifestyle that started it all. From his best-selling Men’s Swim Trunks designed for comfort and versatility, to the Bora Bora Collection inspired by his favorite island destination, every product carries a bit of his story. He’s especially proud of the Vacation Collection, which blends relaxed coastal style with the confidence of young ambition.
“Each design reminds me of why I started,” Holden says. “I wanted to create something that made people feel good, confident, and connected to the coast — whether they live by the beach or just dream of it.”
Inspiring the Next Generation
Holden’s feature on Fox & Friends wasn’t just a spotlight on Coastal Cool — it was a message to every young creator and dreamer watching from home: you’re never too young to start. The journey may be challenging, but with persistence, adaptability, and a clear vision, it’s entirely possible to build something meaningful while still in high school.
Watch Holden’s full interview on Fox News here: Fox & Friends: Teen Entrepreneurs in America.
Live coastal. Work hard. Dream big. Stay cool.
