Coastal Cool’s story continues to make waves. Founder and CEO Holden Bierman appeared on Fox Business to share how he built a thriving lifestyle brand while still in high school — and how purpose has remained at the heart of every product.
From Passion to Product
What started as curiosity during middle school turned into something extraordinary. Holden began designing apparel inspired by the places he loved most — the beach, the islands, and the easygoing energy of coastal life. By age 17, he was managing every part of the business — from product design and marketing to customer fulfillment — all while balancing school.
On Fox Business, Holden discussed the challenges of being a teen entrepreneur in today’s fast-paced world. “You’re building trust, building product, and still figuring out who you are,” he said. “But when your vision is clear, the late nights and early mornings are worth it.”
Building a Brand with Purpose
Coastal Cool has always been about more than apparel — it’s about connection, confidence, and creating something that stands for more than style. Every design reflects that mindset: timeless, versatile, and made to move effortlessly from ocean to city. Holden credits the brand’s growth to staying authentic and focusing on customers who care about quality and meaning.
“I wanted to create a product that felt real,” Holden said during the interview. “Something that means something to the people wearing it — not just another brand, but a reminder of where you belong.”
Inside Holden’s Favorite Picks
From his best-selling Men’s Swim Trunks that embody performance and comfort, to the sun-soaked Bora Bora Collection and Vacation Collection — these are Holden’s go-to favorites that define the Coastal Cool lifestyle. Simple, effortless, and made to inspire the good life.
Explore all of Holden’s favorites in our Best Sellers — the pieces that started it all.
The Journey Ahead
From a sixth-grade dream to being featured on national television, Holden’s story is proof that vision and consistency create real opportunity. What began as a creative outlet has grown into a brand recognized for its quality, story, and youthful energy. And this is only the beginning.
Build with purpose. Dream without limits. Stay coastal.
